With a profit margin of over 36%, has Apple built up a cash reserve of 29 billion dollars. Focus on high profit products as iPod and iPhone, is the key to the whole business model and the reason why Apple is sailing calmly through the recession. The stone hard margin hunting is a big reason why Apple stubbornly refused to embark on the rocket market for notebooks. On the computer side, however, has Mac lost something the past two years.
In April 2009, was it time for Apple to present the quarterly report. Compared with the same period in 2008, has the profit increased, but the sales of Mac declined. iPod reached just over 11 million of sold units. That who holds up the figures is the high demand for the iPod Touch. iPhone sold 3.79 million units. Both figures are higher than the market expected. In the case of sales for Mac, it was sold 2.2 million units, down by 3%. Timothy Cook,at Apple, said in connection with this quarterly report – We will make the best computers in the world, not most. (Information from Seniorhuset)
July 12th, 2009 at 4:35 pm
[...] Marbella Town Hall still only talk, talk and talk about the water problem. Marbella and Costa del Sol construction is slowing down. 40 new really smart and fresh free fonts! New mobile phones prices in Europe. Is it possible to rely on free antivirus programs? Marbella Town Hall is trying to sack Roca. Windows 7 pre-orders grab Amazon top sales spots. Marbella Town Hall against Greenlife Golf Club. Apple, iPod Touch, iPhone, Mac, huge profit and a big cash reserve. [...]