The real estate market has been harder and harder every year, because of the high prices, many more agents, no more new low price constructions, all the investment re-sales to dream profit on the market, the economy has slow done a bit in Europe, all the good plots on the coast has been built on.
Competitions from the new upcoming areas in Bulgaria, Yugoslavia, Poland, Croatia, etc. to very low prices ( Warning to everyone to be very careful there, reports says that 70-80 % of the sale are not going to be build and many don’t even exist.)
Advertising? Expensive, many pages and property for sale in Marbella in the same magazine and it is so many magazines, (witch does your client read?).
A large show office in the main street? Very expensive and do your client really going on this street?
The best and absolute the cheapest marketing today is internet.